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1968 Rainbow of Colors Mustang


Rainbow of Colors

The Rainbow of colors was a 1968-69 West Coast promotion which allowed new Mustang owners to order a car in one of 13 special factory of colors which represented the colors in the rainbow. Some of these colors were Madagascar Orange, Whipped Cream, Spanish Gold, Dandelion Yellow, Hot Pink, Caribbean Coral, Forest Green, Sierra Blue, and Moss Green. See our detailed information on the Rainbow of Colors promotion.

See some 1968 Rainbow of Colors photos
Other years of the Rainbow of Colors: [1968] 1969

Explore 1968 Mustang Information, Stats, and Data
More Special and Limited Edition Mustangs from 1968

Examples of a 1968 Rainbow of Colors Mustang
(click on the photo for a larger image and more information)

Sierra Blue Rainbow of Colors
This probably a one of a kind Sierra Blue 1968 Rainbow of Colors promotional GT Mustang hardtop. It has a black vinyl roof, aftermarket wheels, black side C stripe, vented hood, fog lamps, metal rocker panel trim, and a 390ci V8 engine. Scott Johnson's family bought this car in the mid 1970's from a local dealer, probably only one other owner. During the 70s the car was repainted to a match of its original factory color. Scott says that everyone thought that this could not have been a factory color since nothing like it is on the 1968 Mustang color charts until he recently ordered a Marti Report which showed the car as one of the Rainbow of Color promotional GT hardtops and it was painted Sierra Blue. The 1968-69 Rainbow of Colors promotion offered 13 special colors, one of them was Sierra Blue. This amazing car was our Attitude Of The Week for November 23, 2008. See our Rainbow of Colors special information page for more information on the information we have been able to put together on all 13 colors.

full photo set:
Madagascar Orange Rainbow of Colors
This rare 1968 Madagascar Orange Mustang hardtop from the west coast Rainbow of Colors promotion is owned by Dale Olson of Rohnert Park, California. It was our Attitude Of The Week for December 28th, 2008. Dale writes, I got this car in 1990 and finished restoring it in 1996. It was not show room quality, but it was a very nice car. For the entire time I've had it, I was misreading the data plate and didn't know exactly what the car was. Even few years ago I did search on internet of Orange 68 Mustang, and got nothing. Just within the past few weeks I finally found out the car was a part of the Rainbow Mustang promotion of 68 and 69. I don't have the original engine in it because when I got the car someone had put a straight six in it. I also had a 67 mustang with a 289 4v that was usable so I rebuilt it. Also no longer have the C4 automatic for it. I put in the Ford design 4 speed (RUG-E2), but no modifications other than bolt-ons. The car only has 23,000 miles on it since restoring it, but due to it sitting outside in the weather, it needs to be completely restored again (except the engine, transmission, and rear end). We've included some scanned in photos after its first restoration in 1996, hopefully Dale can get us more in the future. Also take a look at our Rainbow of Colors special information page to see what we believe all 13 colors from the Rainbow of Colors promotion looked like along with photos of other Rainbow of Colors cars.

full photo set:
Flower Power Red Orange Rainbow of Colors
Mike Abajian Jr of Texas owns this beautiful 1968 Rainbow of Colors promotional red orange Mustang hardtop. Mike writes: I bought this original 'Rainbow of Colors' car on-line about two years ago. The gentleman who restored this car initially intended to part it out. He opted to restore its original Calypso Coral special order paint (known as Flower Power Orange in '68). Mike's 1968 Mustang was our Attitude Of The Week for February 1st, 2009.

full photo set:
Spanish Gold (Black Hills Gold) Rainbow of Colors
This amazing 1968 white vinyl top Mustang owned by Mal Hillier of Melbourne, Australia, has all the codes and special order color to be a Spanish Gold 1968 Rainbow of Colors West Coast promotional Mustang and was our Attitude of the Week for April 26th, 2009. It was built in San Jose, ordered in Los Angeles, under a special order with special paint WT3822. Mal writes: My Mustang was imported in to Australia from Los Angeles as a running car and I purchased it from an importer. I knew little about Mustangs and the hobby grew from there. The body and Paint have been refurbished and the color has been professionally matched to the original color in the trunk. Body was rust free fortunately. The Mustang was in very good original condition when purchased and I drove it home, I have done most of the mechanicals and put it all together my self, I also have the original owners manual and is a matching numbers car. But most of all, I love driving it. Spanish Gold shares the same paint code as Black Hills Gold used in January 1968 for the Color of the Month Mustang promotion. The Color of the Month promotion offered a special ordered color and sport options for each of the first 4 months of 1968. Black Hills Gold was offered in January for the New Years; Passionate Pink in February for Valentines day; Emerald Green in March for Saint Patrick's Day, and Eastertime Coral for April. Follow this link to see all Color of the Month promotional Mustangs on this site.

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Olive Green Rainbow of Colors
Jeffrey Wheeler's recently restored Olive Green 1968 Rainbow of Colors Mustang hardtop is our Attitude Of The Week for the week of July 10, 2011. Jeff found this amazing car with 28K original miles on it in its original special order Olive Green paint and options as part of the West Coast Rainbow of Colors promotion which featured custom colors and upgrades. Jeff writes, I wanted to give you an update and send some new pictures of Maggie Mae. She is on the road and doing great! I entered her in the 2011 PNWMC Mustang II's R a Mustang Too Spring Show n Shine and had a blast sharing her story with others and listening to the comments like 'I didn't know they came in that color' or 'Look at that, it has a bench seat'. Over all I would have to say she was very appreciated by others as she was awarded 2nd place in the '67 - '68 Coupe Class. It was a proud day. Now I am enjoying showing her off and eager for September to arrive and with it the 4 day International Mustang Show in Spokane.

full photo set:
Olive Green Rainbow of Colors
mustang This double unique, special model, Mustang was our featured Attitude of the Week for the week of December 13th, 2009. Robbie Tromp from the Netherlands has restored this Olive Green 1968 Rainbow of Colors promotional Mustang which is also a Branded Special. This olive green is one of 13 special colors which a new Mustang owner could order along with several upgrades in the west coast Rainbow of Colors promotion. Also during this time dealers could add a Branded Special emblem to further promote a car. Amazingly this car is both! This was the first Olive Green Rainbow of Colors promotional Mustang that found us. A few months ago, Wolfgang Kohrn of ponysite.de, contacted us about finding a unique originally painted, olive green, 1968, Mustang in the Netherlands which had all the options and special order data to indicate that it was the first car found of this unique color. This is that car which is also featured on Wolfgang's site. So far we've only found 9 names of the 13 colors of the promotion. This green was not one of them, so we've been temporarily calling it Olive Green. If you know the official color name, let us know. About the same time, Jeff from Oregon, emailed us on his newest purchase of an olive green 1968 Mustang which turns out to be a sister car to Robbie's because the share the same DSO order area, special order number, and therefore ordered by the same dealer which was, Lou Gerard Motors, in Redding, California. Look at the other photos of this car, Robbie has much more information.

full photo set:
Flower Power Red Orange Rainbow of Colors
This is a Flower Power Red 1968 Rainbow Of Colors Mustang convertible. It is owned by Don Croft. This was our featured Attitude Of The Week for the week starting January 30, 2011. The Rainbow Of Colors promotion ran on the west coast on 1968 and 1969 Mustangs. They featured special paint offerings in all colors of the rainbow. This one was sold new at Highland Park Motors Inc. in Los Angeles, California. Don tells us, "I bought it back in 2004, and was told by the previous owner it was 'Grabber Orange'. I knew at the time this wasn't correct as Grabber Orange was a '69 color, and bit lighter than the shade of my Mustang. I had wondered since about the correct color, until last year when I stumbled onto your website, which encouraged me to run the Marty Report..." Besides the special order paint, the Marty Report listed the following options: 289-2V Engine, Parchment Power Top w/ Glass Backlite, C-4 Cruise-O-Matic Transmission, F70X14 Wide Oval Tires, White Sidewall Nylon Tires, Air Conditioner - Selectaire, AM/8-Track Stereo Radio, and Tinted Glass

full photo set:
Madagascar Orange Rainbow of Colors
Karen Rose in Raleigh, North Carolina owns a very rare Madagascar Orange 1968 Mustang. This car was originally ordered by her grandma Frannie in California, who picked out one of the special factory colors advertised in the "Rainbow of Colors" Ford promotion between 1968 and 1969. Karen writes, I still drive this car regularly, but it could use some restoration, most pressingly a new hard top. I've been scouting around for a good body shop in the Raleigh NC area if you know of one. Thank! And you don't even want to see photos of my engine, it's not a pretty sight, but at only 160k, garaged most of her life in California, I'm still able to keep her going replacing part for part as they wear out. She's a good gal at 40. A larger wallpaper view of this car is also available. There are others: check this out.

Dandelion Yellow Rainbow of Colors
Reiny van Uden of the Netherlands just sent us this updated photo of his new Special Order Yellow 1968 Rainbow of Colors promotional Mustang GT. The GT stripe and wheels were put back to their original style. The 1968 Rainbow of Colors promotion offered new Mustang owners a choice of one of 13 or more colors of the rainbow with wild names. Some of the wild yellow paint names were Dandelion Yellow, Yummy Yellow, and Razzle-Dazzle Yellow. Most of the cars we have seen were baselevel Mustang hardtops, so this is a special car. Color matching the original paint shows this car was restored to its original bright Dandelion Yellow (Ford special paint code WT6018) which was one of the 13 colors. Also view this video of this car and others of Reiny's.

full photo set:
Madagascar Orange Rainbow of Colors
We received this email of a second special orange/red Mustang with DSO 710777. This one is under restoration along with a possible other special order Mustang. The owner writes, I have recently bought a 1968 Mustang and discovered the original color was a unique orange. After searching the VIN I discovered your site. I have DSO 710777. If you look closely at the picture you can see the original color of Madagascar Orange where the drip rails where removed. Also the trunk have never been touched and is the original Madagascar Orange. I am excited to re-store her one day and preserve Mustang history. Yet another twist of fate! I also owned a 66 Mustang for over 10 years and finally began to sand her layers of paint. Well as I began to remove door panels, and look in places I found a Bubble Gum color pink. Long story short, we believe this Mustang to have been originally painted Playmate pink which was only a special order in 66 and not officially offered. So I am honored to have 2 rare painted Mustang and hope to be able to save up to restore them to their original glory!

Madagascar Orange Rainbow of Colors
John Roessel sent us these photos of this amazing car he used to own. It is a Madagascar Orange 1968 Mustang GT Rainbow Of Colors Edition Mustang fastback. It had it's original S-code 390ci V8 and an automatic transmission. This is our featured Attitude Of The Week for the week starting September 23, 2012. The Rainbow Of Colors special editions were offered on the west coast for 1968 and 1969. Here's more information.

full photo set:
Whipped Cream Rainbow of Colors
Whipped Cream 1968 Rainbow Of Colors Mustang hardtop owned by Gonzo from Hawaii. Gonzo tells us that the car was repainted close (a bit lighter) to the original color in the 2000s time frame. There is still original Whipped Cream colored paint n the door jambs, under the hood, and in the trunk. Gonzo tells us, "I had no idea I was buying a limited edition Mustang. My plans were to tear it apart and turn it into a 460cid monster, buttttt all that changed when I started looking into a weird DSO." The DSO is 721185 which we have already confirmed has a sister Whipped Cream ROC.

full photo set:
Dandelion Yellow Rainbow of Colors
Dandelion Yellow 1968 Rainbow Of Colors Mustang hardtop owned by Luke from the United Kingdom. It is our Attitude Of The Week for the week starting November 30, 2014. This beauty was ordered under DSO 71-0782 and delivered to Ralph Williams Ford in Encino, California. There were 133 Mustangs ordered on the same DSO special order number. We know that some also went to Mel Burns Ford of Long Beach CA and McCoy & Mills Ford of Fullerton CA. This car was ordered new with; black paint stripe, black vinyl roof, C4 Cruise-O-Matic transmission, 6.95x14.4 ply rated tires, white sidewall tires, Selectaire air conditioner, AM radio, tinted glass, and wheel covers.

full photo set:
Caribbean Coral Rainbow of Colors
Under this black paint is Caribbean Coral paint. It's a 'Rainbow of Colors' Special edition 1968 Mustang. It's owned by Brandon Salisbury. Brandon is 16 and is planning to restore the car with his Father. The Marti report states that it is a Special Paint Coral, Ford #WT9012. It was built in San Jose (8R) on 3/8/68 and ordered through the Salt Lake City DSO (73) with special order# 3061. It was sold through Gooding Ford in Gooding, Idaho. This paint was also offered on the 'Color of the Month' special edition Mustangs. This Coral Mustang was built about a month too early to be considered a 'Color of the Month' special edition. The Coral paint was an April color. The special order number on this Mustang is close to 3059 which we know is part of the 'Rainbow of Colors' promotion. We believe most of the 'Color of the Month' cars came from the Metuchen New Jersey factory, and we have never found an advertisement for the 'Color of the Month' promotion from the Salt Lake City area.

full photo set:
Madagascar Orange Rainbow of Colors
Madagascar Orange 1968 Mustang Rainbow Of Colors Edition convertible owned by Bartek from Germany. This ROC has a Los Angeles (71) ordering district and a #0424 special order number. It has the 302-4V (J-code) engine, automatic transmission, 3.00 rear end, and deluxe interior scheduled for assembly at San Jose on December 11, 1967. Bartek is the third owner of this car. Bartek has confirmed from the second owner (purchased the car in 1971) that the car was originally Madagascar Orange from his friend who originally purchased the car. The first owner was a celebrity from the 50-60s - more on that later.

full photo set:
Whipped Cream Rainbow of Colors
This is a 1968 Rainbow of Colors Mustang hardtop painted in Whipped Cream - owned by David from Australia. It's our featured Attitude Of The Week for the week starting September 6, 2015. David tells us that it has a bench seat, C4 automatic transmission, power steering, air conditioning, and a 302ci V8 (replacing the original 289). This Rainbow Of Colors car has the 71 Los Angeles order district and 0779 special order number. We've heard of another Whipped Cream 1968 hardtop from this special order as well.

Sierra Blue Rainbow of Colors
Check it out. This is a Sierra Blue 1968 Mustang GT Rainbow Of Colors Edition fastback. It's owned by Marc from Yorba Linda, California. This is our featured Attitude Of The Week starting October 11, 2015. The car was purchased new by his Father at a dealership in Santa Ana, California. It has the DSO/Special Order number of 71-0783. Marc tells us, "My Dad loved cars and took care of them. It had about 138,000 miles on it when he decided to do a minor restore. At one point, my Father had re-painted it, beefed up the engine (lighter manifold, racing cam, bigger carburetor, etc.), and re-did the interior. It was supposed to be parchment, but he instead chose a white interior with blue carpet. I loved the car since I was about five so my Dad had always promised me the car when I was old enough. I remember every time it broke down, he would vent by saying he was just going to sell it. I used to get so upset, but he would always keep it. Unfortunately, the car was stolen from a parking lot in the early eighties. I was probably the most heartbroken of the entire family. Fortunately, the joyriders only wanted the battery and tires so they left it sitting on blocks. The car was recovered later that night. Needless to say, I was filled with joy in hearing the news and my Father was able to keep his promise by giving it to me when I was sixteen. The car was not in great shape at all. I spent most of my spare time working on it and most of my money on parts. In 1999, I was able to restore it back to almost original. It should have comfort weave parchment seats, but I was unable to find the material at the time. I removed the California smog equipment, added electronic timing and left the aftermarket aluminum manifold. I also installed a 3" Magnaflow Cat-Back (since I work for Magnaflow). I do still have all of the original parts. I had always tried to determine the paint color. The person who painted it had told me some story of having to get the paint codes from Detroit, but never offered any detail as to the color. Since it was a custom order, I was never able to determine exactly what the color is. Thanks to your website, I was able to decode the color as Sierra Blue. So the car has been in the family with one registered owner for the last 47 years and I will give it to my son in the next five years or so (let's hope he decides to keep it too)."

full photo set:
Whipped Cream Rainbow of Colors
Check this one out! It's a Whipped Cream 1968 Rainbow Of Colors Mustang hardtop. Check out the paint - this is the first one we have on our site that wears it's original shade of Whipped Cream paint. It actually has light green tone to it. It also has it's original 302ci V8 and an automatic transmission. The owner tells us, "Came across this car in 2006. The second owner was selling it, having grown tired of it - saying it never has won or ever will win any prizes. I was able to met the daughter of the original owner and get some very important information on the car. Her mother bought the car off the showroom floor and loved it at first sight. The original owner kept the car in a carpeted, heated, and air conditioned garage while in California. When she moved to the mid-west she drove the car herself instead of having it hauled. When unable to drive anymore, she sold it to a neighbor, who sold it to us. The spare tire is one of the original tires that came with the car. I am happy to say the second owner was so very wrong about it not winning any prizes. It has won several times and considering it is up against cars that have been totally restored, I think is great."

Special Green Rainbow of Colors
Here is an unusual one. Its a special order 1968 Mustang hardtop which came with automatic transmission, power steering, sport tires, sport wheel covers, louvered hood, C-code 289ci V8 engine, black side stripe, and special order paint (WT7148). It was built in the San Jose plant but under special order number 3059 from Salt Lake City. We've confirmed that the Rainbow of Colors promotion also ran from Salt Lake City. We've been recently emailed of another special order green painted Mustang from the same special order number by Mike in Idaho. We think both of these cars were part of the Rainbow of Colors west coast promotion. WT7148 is a close match to WT7126 which was used in this promotion.

full photo set:
Special Green Rainbow of Colors
Mike Taylor from Meridian, Idaho found this special order green painted 1968 hardtop parked in Billings, Montana, outside, under a canvas cover. It had been there for six years. Mike sent us photos of the car as he found it and a few of getting it home. Mike is starting to restore it. It is a special ordered car with a blank paint code and special order number 3059 from Salt Lake City.

What is interesting about this car is its special color. Mike's research shows it as Ford special order code WT7034 and was ordered with Andrew's 1968 Special Order Green Mustang of which we also have photos of. Andrew's car is a bluish green that Marti matched to WT7148 which is an almost exact match to WT7126. Both WT7034 and WT7126 has an historical use on 1968 and 69 Mustangs since it is two of 13 colors used for the West Coast Rainbow of Colors promotion. We've just confirmed that the Rainbow of Colors ran in the LA, San Jose, and Salt Lake City area.

full photo set:
Caribbean Coral Rainbow of Colors
This is a 1968 Mustang hardtop with special order paint Caribbean Coral (WT9012) which was used in two 1968 promotions. This color was called Eastertime Coral for the April Color of the Month promotion, and it was called Caribbean Coral for the 1968 to 1969 west coast Rainbow of Colors promotion. The Rainbow of Colors promotion allowed new Mustang owners a discount on sport options and one of 13 special order paint colors.

full photo set:
Rainbow of Colors
Here is a key Ford newspaper advertisement for the West 1968-69 Rainbow of Colors promotional sale which allowed new Mustang owners choices in "wild" special order colors as well as sporty upgrades. It is the earliest newspaper advertisement we have found, and it appears to be one created by Ford which allows participating dealers to add their name and address to the bottom. The advertisement doesn't give much information other than that there are 10 special colors, limited to 500 Mustangs, and only offered in the West. We think that due to the success of this promotion, some dealerships extended it beyond 500 Mustangs, included more than 10 colors, and extended the promotion into 1969. We found this advertisement in the February 14th, 1968 edition of the Ukiah Daily Journal of Ukiah, California.

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Madagascar Orange Rainbow of Colors
This is a Madagascar Orange 1968 Rainbow of Colors promotional Mustang with a J-code, 230hp, 302 cubic inch, 4-barrel V8. This car was a special order car from the San Jose, California area. Besides the special order paint it came with automatic transmission, white sidewall tires, center console, power disk brakes, power steering, AM radio, tinted glass, deluxe seat belts, remote left hand mirror, and deluxe wheel covers which included the center red cap to the standard full wheel covers. The vinyl roof may have been a dealer added option. The Rainbow of Colors was an east coast promotion which featured special order paint in a rainbow of colors. I got to see this car in person. Its been repainted but its in very good condition. We also have a sister to this car since it shares the same special order number.

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